New Marketing Tools on Pinterest

Pinterest has launched many new marketing tools to help retailers to get more success on the platform

These new tools are API for Shopping, Product Tagging for Pins, Video in Catalog, and Shop Tab on Business Profiles

The Pinterest API for Shopping has been shown to lead to a 97% accuracy level for price and availability data

The Pinterest API for Shopping

This feature will allow merchants to make their Pins shoppable. Merchants can tag products from their catalog to their scene images

Product Tagging on Pins

Platform has enabled video assets in merchants' product catalog to give Pinners a view of the product from multiple angles when making a purchase decision and driving conversions

Video in Catalog

Merchants can easily display shoppable products browsing Pinners including customizable product group cover images and descriptions and an enhanced mobile interface

Shop Tab on Business Profiles

Over 400 million Pinners come to the platform every month to discover new products and shop for brands that inspire them

The number of merchant catalogs on Pinterest increased by 87% in Quarter-1 2022 compared to the year prior

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