Pinterest has launched many new marketing tools to help retailers to get more success on the platform
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These new tools are API for Shopping, Product Tagging for Pins, Video in Catalog, and Shop Tab on Business Profiles
The Pinterest API for Shopping has been shown to lead to a 97% accuracy level for price and availability data
The Pinterest API for Shopping
This feature will allow merchants to make their Pins shoppable. Merchants can tag products from their catalog to their scene images
Product Tagging on Pins
Platform has enabled video assets in merchants' product catalog to give Pinners a view of the product from multiple angles when making a purchase decision and driving conversions
Video in Catalog
Merchants can easily display shoppable products browsing Pinners including customizable product group cover images and descriptions and an enhanced mobile interface
Shop Tab on Business Profiles
Over 400 million Pinners come to the platform every month to discover new products and shop for brands that inspire them
The number of merchant catalogs on Pinterest increased by 87% in Quarter-1 2022 compared to the year prior