An Instagram user can create three types of accounts such as Instagram Personal Account, Business Account and Creator Account.
Like other social media platforms, there are different types of users on Instagram.
Some of them use Instagram only for their fun, while some use Instagram to promote their business.
So, some people use Instagram to have fun and some people make good money using this huge social media platform
and hence Instagram accounts should be of different types depending on the needs.
In view of this, Instagram provides these three types of accounts viz Personal Account, Business Account and Creator Account for all types of users.
These three types of accounts can be divided into two categories – Personal Account in personal category and Business Account & Creator Account in Professional category.
In this article, we are going to tell about these three types of Instagram accounts. Also, we will tell about the differences between these accounts.
Also read: What are Instagram Link Stickers and How to Add Link Stickers to Instagram Stories Easy Steps to Fix Blurry Videos Problem on Instagram
What is Instagram Personal Account?
This type of account is provided to all Instagram users who start using this social media platform for the first time. You can say that this account is provided to all Instagram users by default. Therefore, when a user registers himself on Instagram for the first time, he automatically gets a personal account.
This is perfect for Instagram users who just want to stay connected with their friends and family or are looking for some kind of inspirational content. These users share photos or videos related to their everyday life in the form of stories or posts. They do not need to make their Instagram account a brand. So, the personal account is only suitable for an average use.
Some features are not available in personal account which are available in Business and Creator account. For example personal account does not get Analytics or any kind of API access. This means you can’t do any scheduled posting or use Facebook Creator Studio.
Also, you cannot even put a contact button on your profile in your Instagram personal account. So, if you are a business owner then this type of Instagram account is not beneficial for you at all.
But despite these drawbacks, there are some benefits of personal account as well. Like you can keep Personal Account private. This means only your followers can see the content you share. If a user wants to see your content, then you approve it and he becomes your follower. Only after he can see your content.
You can access all the music options for Reels and Stories in your Personal Account. Earlier, the Swipe up option was not available in Instagram Personal Account and it was only for some verified accounts or those with more than 10 thousand followers.
In October 2021, Instagram launched Link Sticker instead of Swipe up option. This feature also works just like Swipe up. The important thing about Link Sticker is that now this feature can be used in Instagram personal account also.
What is Instagram Business Account?
It is also clear from the name of Instagram Business Accounts that it is more beneficial for those people who run a business or are promoting a brand. Most of these people are those who run a business like an online store, beauty salons etc.
Also Business Account is almost like Instagram Personal Account. A user can share photos, create stories and send messages to people using Instagram Business Account.
But there are some features available in Instagram Business Account that can help the people running their business. The important features that have been added to Instagram Business Account are given below-
Call-to-Action button – Instagram Business Account has the feature to add a Call-to-Action button. You can add your contact number to this button or you can give the facility to book an appointment or you can add more to this button as per your need.
Analytics – This is the very important feature of Instagram Business Account. Using this feature you can check the performance of your posts you have shared on Instagram. Also, you can see how people access your content, whether your followers are increasing or decreasing and when is the right time to post content.
Apart from these features, there are many more facilities are available in Instagram Business account.
You can auto publish your content using third-party apps. Posts can be promoted in Instagram Business Account and ads can be run by them. This account has a label option where you can describe your business. You can associate your online store with them by creating shopping posts.
There is a separate “Contact” button in the business account. You can add your contact details to this button.
What is Instagram Creator Account?
This Instagram Account is for creators only and you can keep this account between Instagram Personal and Business Account.
Creator account was launched by Instagram in 2019 for content creators like Influencers, Youtubers etc. Such people are not running any kind of business but they definitely create fan community for their brand. For this purpose these types of users use Instagram Creator Account.
Instagram Creator Account provides them with some additional features so that they can build their personal brand on social media.
The important features of Instagram Creator Account are as follows-
Post Insights – Like a business account, Post Insights feature is available in creator account. You can get details about the likes and dislikes of your audience. But you can see only the last seven days’ data.
Call-to-Action button – Creator Account also has a Call-to-Action button and you can add contact details to this button.
Like Business Account, you can run ads, sorting inbox as Primary, General and Requests box, create shoppable posts in creator account. But you cannot schedule posts.
You can see daily how many people followed or un-followed you. So, you will be able to know about the performance of your content.
Another special feature of Creator Account is that like Personal Account, you can hide or delete your contact details.
So, you can say the Creator Account also has some important features. Also, it is a little flexible compared to Business Account.
But if you want to take full advantage of Creator Account and want to run ads or put shoppable posts on it, then you have to connect your account with Facebook page, like you have to do in Business Account.
How to convert Personal Account to Business or Creator Account
You can Change Instagram Account Type i.e. if your Instagram Account is a Personal Account and you want to convert it to Business or Creator Account then it is very easy.
We will tell here to change account in Instagram android app. You have to follow the steps given below in the Instagram app-
Step-1- Login to the Instagram app and then tap on your profile given in the bottom right corner on the homepage.
Step-2- On the next page tap on the three lines given in the upper right corner and then tap on the ‘Setting’.
Step-3- Tap on ‘Account’ option on this page. Now you will see many options.
Step-4- Scroll up the page and tap on Switch to Professional Account option.
Step-5- Now you will get the key pages which go to the last page by tapping on the Continue button.
Step-6- On the very last page you will get many options of professions. Choose the one that is right for you and tap on the Done button.
Step-7- On the next page you will get the options of Creator and Business. Choose one of these options according to you and tap on the Next button.
Now your Instagram personal account is converted into a professional account i.e. Business or Creator accout. After converting account type you will have to fill some details about yourself and your professional account will be completely ready.
To convert Instagram account in desktop, you have to follow almost the same steps given above.
Instagram has given different features for all its users. If you’re just using Instagram to connect with friends and find some inspirational content, then a personal account is enough for you.
Instagram also took care of Professionals and added some more features. Therefore, the use of this social media platform is also beneficial for Content Creator and Business Owner.
In this way there are three types of accounts in Instagram – Personal Account, Creator Account and Business Account.
The features given in these three accounts are slightly different and people use them according to their convenience.
If you also have a Personal Account, then you can easily convert it to Creator Account or Business Account.